I must admit I was quite impressed with Uniqlo shop in Berlin. I know it is mainstream, I know it is a ‘fast fashion’, so I went to see what is so attractive about this shop that all fashionistas talk about it? I first came to the idea of writing about Uniqlo because … Read more Back to Basics with Uniqlo
Inspired by our brand new tee collection (yes, it’s true!), the thought of doing a series on t-shirts made in Berlin seemed perfectly natural. The first on the list is Silberfischer, located in Prenzlauer Berg. As t-shirts come from a very urban, street wear background, Silberfischer also was born out of the idea of bringing … Read more Berlin T-shirt Series: Silberfischer Urban Style
After introducing the world to our new line of Berlin Loves You T-shirts and our new online store, it’s time to introduce our new campaign “One City. One Shirt. Constant Change.” and its muse, Julius Petit. The concept was to show how some things can remain constant against an ever-changing backdrop. Our reasons for using … Read more One City. One Shirt. Constant Change.