After introducing the world to our new line of Berlin Loves You T-shirts and our new online store, it’s time to introduce our new campaign “One City. One Shirt. Constant Change.” and its muse, Julius Petit.
The concept was to show how some things can remain constant against an ever-changing backdrop. Our reasons for using Julius Petit (aka Miss Aruba)? Maybe we were making an astute statement on challenging perceptions. Maybe it’s because we saved money on hiring two models. All we know is we had a lot of fun in the process.
Finally, if you want your own Berlin Loves You shirt, you can get one now at shop.berlinlovesyou.com