adidas Takes on Madwomen Collective in New Concept Store

Adidas The Collection Flagship Store Reopening Madwomen Collective Gallery

adidas’ flagship Mitte store has undergone a makeover – one which celebrates Berlin’s artistic and cultural diversity. On October 30th, the adidas Originals flagship store in Münzstraße reopened its doors after an extensive period of remodelling. This facelift has transformed the Mitte store into THE COLLECTION – a concept store where adidas’s world-renowned sports and … Read more adidas Takes on Madwomen Collective in New Concept Store

Adidas’s New Black Mirror-Esque Ad

adidas originals

Adidas Originals’ new ad is a Black Mirror-esque urban dystopia. With sneakers. Drones in sleek urban uniforms multiply, they dance, breathe, think in sync. Their world is a backdrop of nameless products, consumer items without meaning. Their vinyls are interchangeable because they’re all the same. Cars are merely obstacles to climb over. The only thing … Read more Adidas’s New Black Mirror-Esque Ad

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