MORE THAN 30 SHOWS AND PRESENTATIONS THIS SEASON AT BEBELPLATZ AND OTHEROFFSITE LOCATIONS

Designers and brands have again chosen Mercedes‐Benz Fashion Week Berlin to present theirAutumn/Winter Collections from January 20 to 23, 2010. At the event’s official venue, Bebelplatz, A‐LABMilano, ALLUDE, Anja Gockel, with supermodel Alek Wek opening her show, arrondissement Aq1, Chaya,Cristiano, Cristina Miraldi, CUSTO Barcelona, .DIMITRI by Dimitrios Panagiotopoulos, Frida Weyer, HausachCouture, IC! BERLIN, Kilian Kerner, No Ifs, Lena Hoschek, Marcel Ostertag, Mauro Gasperi, Michael Sontag,Mongrels in Common, Paolo Errico, Patrick Mohr, PENKOV, PerretSchaad, Rena Lange, Sam Frenzlpresented by Designer for Tomorrow by Peek & Cloppenburg Düsseldorf, Stefan Eckert, STRENESSE BLUEand Susanne Wiebe will show their latest work. BOSS BLACK, JOOP!, ODEEH, René Lezard, Schacky andJones and sissirossi will showcase their vision for the next season at offsite locations. SCHUMACHER willkick of the season with the first catwalk show at Bebelplatz and Stine Goya will close the event on Saturday,when she will show in Berlin for the first time.“There are so many designers showing their collections at Bebelplatz this season that we will now presentshows every 90 minutes,” says Maia Guarnaccia, Vice President IMG Fashion, Europe. „Additionally, aswith every season, several offsite‐shows are also part of the event. We are delighted by the continuedparticipation of both up and coming and established designers and we thank our sponsors, without whomMercedes‐Benz Fashion Week Berlin would not be possible.”A popular tradition during Mercedes‐Benz Fashion Week Berlin and a part of the schedule from the veryfirst season is the GALA Fashion Brunch, which will again be a part of the official calendar. BRIGITTEMagazine will present photographer F. C. Gundlach and BURDA Style Group will also celebrate anexclusive event. Another highlight will be the group show of A‐Lab Milano, Cristiano, Cristina Miraldi,Mauro Gasperi and Paolo Errico, presented by Mercedes‐Benz. These young Italian designers are thewinners of INCUBATOR, a fashion award presented by Camera Nazionale della Moda Italiana. The closingshow of Mercedes‐Benz Fashion Week Berlin by Stine Goya is also a must‐see this season. Stine startedher career as a successful Chanel model, before studying fashion design at Central St. Martin’s College inLondon. Thereafter she quickly became one of Scandinavia’s most applauded designers.