Edgy Berlin meets Parisian Chic – get to know Aurelia Paumelle
By Sarah Luisa Santos . October 29, 2014
Walking around Neukölln, who would have thought that one could find a high-end designer shop? This is exactly what Aurelia Paumelle is about.
A refreshing surprise among the vintage shops and trendy record labels, Aurelia Paumelle is a French designer that chose Neukölln to be the home of her creations.
“I’ve been living in Neukölln since day one and have never intended to move. The canal, the streets and the mix of its crowd have been a permanent inspiration, so it was only natural to open the shop in this area.”
Completely opposite to glamorous Paris and away from the Haute Couture houses, for which she had worked for six years, Aurelia Paumelle decided to pursue her career in much more than the usual seasonal trends.
“Working in the great Couture Houses such as Saint Laurent, John Galliano and Sonia Rykiel was a wonderful but yet very demanding experience and, after a few years, I felt the need to carry on doing something else for myself.”
A graduate from École de la Chambre Syndicale de la Couture Parisienne, Aurelia has perfectly blended her Parisian tailoring heritage with the minimalist Berlin style.
“I moved to Berlin and decided to start my own eponym brand. Since then, I’ve been trying to develop collections that transcend the fashion industry’s fleeting diktats existing beyond time, place and gender by focusing on the body’s eternal needs. Each piece is carefully thought-through and particularly well tailored. Impeccable cuts and subtle details are at the heart of the concept.”
With edgy looks and easy to wear pieces, Aurelia Paumelle first launched her brand in 2011 with a men’s t-shirt collection. The success was immediate and she carried on to produce more sophisticated items such as tailored coats and fine sweaters.
Her style also comes from the creative exchange that she nurtures with her artist friends and musicians. Aurelia often collaborates with DJs from the electronic music scene in Berlin, including Richie Hawtin and Radioslave.
And for Neukölln Shopping Nacht?
Expect drinks, dancing beats and loads of style!
Aurelia Paumelle is located at Sanderstrasse 4, Berlin.
About Neukölln Shopping Nacht:
3rd Neukölln Shopping Nacht which will take place on the 1st of November around Neukölln.
Vintage, edgy brands, design, records, books, accessories stores and
cool restaurants associate themselves once again for an evening of
shopping throughout the streets of the neighbourhood.
The drill : Late night shopping from 4.00 to 10.00 pm, food, free
drinks, music in Neukölln from Kreuzkölln to Schillerkiez – Weserstr.
This event is organised by Down by Retro and Berlin loves You.